THE HISTORY OF THE TZAR MUSIC

 

THE TZAR MUSIC previously ECHOPULSE PRODUCTIONS was officially registered in 2006. Echopulse Productions, Founded by two high school friends namely, Gauta Lenake and DJ Mixxy; the company was later renamed The Tzar Music in 2008 after the latter decided to part ways with the label. The new name was inspired by the former Russian rulers of the 16^th century known as “The Tsars”; Managing Director, Gauta Lenake explains: “I was young and hungry and I needed a new direction and a name that would “shock” people and ask me what it means. I wanted to be original from the music, concepts, etc; I just wanted to do things my way!”  The Tzar Music started trading in October 2008 as a recording studio for aspiring local artists and eventually became a registered trademark and launched as a label in 2009.

Mindworx EP by Smug was the label’s first digital release followed by a Hip Hop EP (Unfinished Business) which featured various artists. However these projects were unsuccessful. Label Head Gauta Lenake decided to research and learn more about the music industry and as result The Tzar Music didn’t release any music for the next 18 months. The Tzar Music resurfaced in late 2011 when their song Reason by Masello was featured on (South Africa’s Music Sampler) compiled by AIRCO released for MIDEM in Cannes, France. In 2012, the label launched a subsidiary label Sonic Noyz Productions on AfrodesiaMP3 and immediately made an impact after the release of successful EP’s which were well received by house music fanatics worldwide.

S.I.R EP OUT NOW

 

The Tzar Music latest release S.I.R by Sonic Noyz is available on major retail digital stores. Sonic Noyz has managed to maintain their consistency since the release of the first offering, Someday EP. S.I.R (Still I Rise) is a blend of Soulful and Deep House; this release proves that Sonic Noyz is definitely stepping up their game when it comes to production.

Tracklisting:

1.Sonic Noyz -Still I Rise (Original Instrumental)

2.Sonic Noyz -Still I Rise (G-Soundz Instrumental)

Sunshine Available on Online Stores Worldwide

 

After years of collaborating with other artists and musicians, Masello has finally released her first single under the South African Independent Record Label, The Tzar Music. Masello is a talented vocalist from Pretoria, South Africa and has worked with artists/producers such as Elle, Fizzy, Kris J, Sonic Noyz & DJ Sumthing Black just to name a few.The single is available on major digital stores such as iTunes, Junodownload, Traxsource, Trackitdown, etc.